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A PROFESSIONAL'S STORY FROM A MARINE GEOLOGIST TO A FASHION DESIGNER: AN INTERVIEW WITH EMEM INYANG

 

A woman on ankara
Emem Inyang


By Julie Ibok 

Emem Inyang is a creative fashion designer. She studied Marine Geology, in the University of Calabar, Nigeria. She's the CEO of Emines stitches. She started her entrepreneurship journey as a fashion designer in 2016. 

"I am very passionate about sewing and wearing elegant clothes. This has led to lots of people asking me to sew for them" said Emen Iyang.

In this interview, she speaks of her career story as a creative fashion designer and what women can learn from her journey.



What is it like moving from a career in Marine Geology to becoming a fashion designer?

Moving from  Marine Geology to being a seamstress wasn't a difficult process for me. Because I started fashion designing in my teens.

My passion for fashion inspired me to enrol in a fashion school during my university days. I attended the fashion classes only on holidays to become a professional.

I still love being a Marine Geologist. I hope to practice in the near future.

What difficulty did you encounter as a beginner in the fashion industry?

I will say, nothing is easy for a beginner. Experience has made me better; I can't compare the way I made clothes in time past with now.

Also, I beared in mind that I am an artistic


designer and clients may have doubts about my creativity. Clearing that doubt whenever it arises was a plus for me as a seamstress (and as a beginner).

How do you stay in the fashion industry with other competitors?

I am excellent at interpersonal skills. It gives me an edge over my competitors. Sometimes, I over hear people say I can't wear a certain style, because of one reason or the other. I do tell them, "if you really love that style, then I'll make something unique out of it". Basically, I try to fix the problem that seems impossible for my customers.

In solving any problem for any of my customers, I get a minimum of five additional customers. I always push to stay one step ahead of other competitors by creating an excellent style for my customers,or even new clients.


How do you update yourself in the fashion industry?

I stay up to date in the fashion industry by buying latest magazines; browsing the internet and making sure that I attend fashion shows.



What advice would you give to women out there still trying to start their own business?

My advice to women out there is, when you have passion for something, don't wait. Start! When the going seems tough, keep pushing. Don't forget to always celebrate yourself, and your work. With all being said and done, consistency is the key - with God on your side you will pull through.


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